Branding by Scent – Landmark Registration of India’s First Smell Mark
Introduction History has been created! On November 21, 2025, the Controller General of Patents, Designs & Trade Marks (“CGPDTM”) accepted India’s first ever olfactory trade mark. The landmark development is a result of an ambitious and strategic application filed by the Japanese company Sumitomo Rubber Industries Ltd. to protect the floral fragrance/smell reminiscent of roses […]







