Challenges in Cross-Border Trademark Enforcement
Introduction India presents significant growth opportunities for Multinational Companies (“MNCs”) – given the large population and thriving e-commerce system supported by widespread internet penetration. Pertinently, trademarks, encompassing brand names, logos, trade dress, slogans are the most important assets for MNCs. Trademarks serve as the foundation for MNCs to monetise their business, innovation and creativity. Consequently, […]
