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Fashion Law

Fashion Law

At MAHESHWARI & CO., we help fashion businesses protect their ideas, enforce their rights, and grow their fashion work.

From young designers to global luxury brands, we work closely with people across the fashion world to solve problems before they escalate.

Due to the lack of a unified fashion law in India, designers have to depend on multiple legislations like the Copyright Act and the Designs Act, making the registration process complicated.

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Fashion Law Firm In India

Fashion Lawyer In India

MAHESHWARI & CO. is known for providing legal guidance to fashion brands, designers, and businesses in India and internationally. We help our clients protect their creative work, grow their brands, and meet all legal and compliance requirements.

With strong experience in intellectual property, advertising laws, e-commerce, and commercial contracts, our team works closely with clients across the fashion and lifestyle space. We support ready-to-wear labels, luxury brands, manufacturers, influencers, retailers, and fashion tech companies.

Our fashion law practice covers everything from trademark and design protection to influencer agreements, licensing deals, anti-counterfeiting actions, and online brand enforcement. 

Clients trust us for practical solutions that match the fast pace of the industry. If you are launching a new collection, selling through e-commerce, or expanding into new markets, we help you move forward without any legal restrictions.

Services Offered

Protecting Your Brand and Designs

We help you register and enforce your trademarks, designs, logos, and creative work. That includes filing applications, handling objections, and making sure your work stays yours.

Copyright and Design Law

We make sure your sketches, patterns, digital designs, and packaging are protected under the right legal categories. We also help you act quickly when someone copies your work.

Licensing and Franchising

We help you structure smart licensing, merchandising, and franchise agreements that includes evaluation and assessment of business arrangement, identification and shortlisting of distribution partners, discussion and negotiations with the parties, financial and legal compliance in terms of franchise agreements and legal advisory to obtain government approvals, licences and registration etc.

Contracts with Influencers, Models, and Celebrities

We draft and review the commercial agreements between influencers, fashion brands, models, celebrities for collaborations. That includes clear terms for use of images, deliverables, timelines, and IP ownership.

E-commerce and Online Store Support

Selling online brings its own legal risks. We help with terms and conditions, platform compliance, refund policies, and consumer protection laws.

Anti-Counterfeiting Measures

We help you stop fake products from damaging your brand. That includes online takedowns, customs alerts, cease and desist notices, and court action when needed.

IP Litigation

We prosecute\defend your fashion related suits which includes identification of infringers, investigation and starting the legal action and also provide legal support in filing and defending appeals from the orders issued by the IP offices.

Fashion Tech and Digital Assets

We advise on digital wearables, NFTs, fashion in the metaverse, and virtual try-on augmented reality(AR) technology. If you’re launching something new and creative, we help you protect and license it properly while handling crucial matters of privacy for your customers.

Environmental and Product Label Compliance

We guide fashion brands on label laws, packaging rules, green claims, and regulatory issues related to ethical and sustainable fashion.

Employment and Vendor Agreements

We draft fair and clear contracts for everyone involved in your supply chain, from manufacturers, suppliers, and retailers to design teams and freelancers.

Why Choose Us?

Deep Understanding of Fashion and IP

We combine strong legal knowledge with an understanding of how the fashion industry works. From protecting your designs and logos to helping with licensing, collaborations, or global growth, we make sure your brand stays safe and strong.

End-to-End Legal Support

Our team helps with everything your fashion business might need, design protection, contracts, employee issues, online selling rules, and legal disputes. No matter your company size or stage, we give you advice that works for you and your goals.

Backed by 20 Years of Trusted Legal Experience

As a boutique law firm with two decades of focused legal practice, we bring deep insight and consistency to every matter we handle. Our long-standing relationships with clients in fashion and related industries speak to the trust we’ve built over the years.

Work Highlights

Represented a Delhi-Based Fashion House in a Design Infringement Litigation

MAHESHWARI & CO. advised a prominent fashion house headquartered in Delhi in a civil suit concerning unauthorized replication of its registered textile designs by a rival label. The team led the enforcement strategy, initiated proceedings under the Designs Act, 2000, and secured an injunction order from the Delhi High Court, reinforcing the client’s exclusive rights and brand reputation in the domestic market.

Advised a European Luxury Brand on Market Entry and IP Protection in India

MAHESHWARI & CO. assisted a European luxury fashion brand with its India market entry strategy, focusing on trademark protection, distribution contracts, and e-commerce compliance. The team conducted a comprehensive IP audit, advised on brand localization, and helped the client in compliance of Indian regulatory requirements while preserving global brand standards.

Testimonials Of Clients

I Thanks a lot Mr. Ketan Joshi and Team for expediting the process and delivering us the legal opinion. We are indeed grateful. The legal opinion has helped us immensely.
I’ll refer people to you if I come across anyone seeking legal help/opinions.
Siddharth Shah
Partnerships Manager (Grid Master)
I personally joined the scheduled last hearing and was thoroughly impressed by the exceptional presentation delivered by the assigned team. I wish them continued success in their future endeavors.
Gurpreet Singh
National Highways & Infrastructure Development Corporation Limited
Instituto Cervantes-Embassy of Spain has received consultation services from Maheshwari & Co and we are really happy with the outcome. This law firm is really professional and understands the needs of their client. They work was done respecting what was agreed and adapting to changes that the client requests. With them the work was done on time and a high quality standards were followed.
Alejandro Palma Allepuz
Administrator, Instituto Cervantes New Delhi
Jyotsna provided my company with outstanding legal assistance. Her work was thoughtful, timely and complete. Her advice is pragmatic and she is able to quickly understand and help resolve issues faced by foreign entities seeking to do business in India. I would highly recommend her – most particularly in connection with merger and acquisition legal services.
Debbie Rosen
Vice President/CLO at Standex International
Maheshwari& Co has been providing legal and end-to-end support for our business objectives and has been successfully representing our interests in issues pertaining to various documentations and negotiations involved in our project.
A leading Automobile company in the US
The Firm has the right balance of kindness, calmness and professionalism. I think this is the reason we have never opted for any other law firm’s services. The effective and pragmatic solutions offered have been the backbone of our business’s success.
A leading Pharmaceuticals company in the US
The Firm believes in effective partnership and collaboration. We really appreciate their approach wherein they proved to become our trusted advisor and worked as our extension in India using their expertise to deliver first-rate legal and business advice.
A leading E-commerce company in the US
The team’s tremendous efforts and vast knowledge has helped us achieve incredible momentum when we were setting up our business in India whilst ensuring we procured critical licenses and registrations within set timelines. They have the right combination of empathy and professionalism that has helped us resolve complex matters with ease.
A leading Information Technology company in the US
The dedication with which Maheshwari& Co handled our transaction relating to India’s Entry strategy was something never seen before. No overlapping, tremendous approach and communications through proper channels, had the matters flow in a smooth way and with success. Since then there has been no looking back. Easily, we can say that it is “One firm for all the legal issues”.
A leading Food & Beverage company in US
The team at Maheshwari& Co with its immense knowledge and innovative approach has handled various legal issues not only with respect to Intellectual Property but have also assisted us in setting up including obtaining licenses and registrations necessary for operations, documentations, infrastructure, and various other Pharma sector-specific support. The professional approach and sector-specific knowledge combined with understanding the needs of the clients is commendable.
A leading Healthcare company in the US
Maheshwari & Co. (‘M&Co.’) managed the deliverables upto our expectations. Every legal issue that arose was looked after by the Team MC with great thoroughness and commitment.

Team M&Co. is prompt, efficient, and professional and they are not only assisted us at every step of the way but also kept us informed regarding even the smallest of details. Advice of MC is based on practicability, which led them to come up with creative and effective solutions for our matter.

Honesty and integrity of M&Co. & its Team towards their clients are commendable. They are energetic, compassionate, and committed. It was a rewarding experience to work with such an enthusiastic team!
Largest manufacturer of ceramic/vitrified tiles in India
I wish to take this opportunity to commend the team from Maheshwari & Co. for the excellent service we have received during our recent engagements. The lawyers are exceptional, experienced, and extremely professional.

Their service was exemplary, and the entire process was well streamlined by the firm. Your team worked closely with us at every step, which made the process smooth and stress-free.

They have delivered what they promised, and I would gladly recommend their services.
A leading Gaming Certification Company in the US

FAQ

What does fashion law include?

Fashion law covers everything from design protection and trademark enforcement to contracts, e-commerce policies, advertising rules, and supply chain compliance. If it's legal and affects your fashion business, it's part of our work.

Who do we assist through our fashion law services?

Our fashion law services by MAHESHWARI & CO. cater to all independent designers, startup labels, manufacturers, platforms, influencers, and established luxury brands. Every client gets the same level of care and attention.

Can you help us sell internationally?

Yes. We help Indian brands go global and international brands set up in India. That includes cross-border IP protection, contracts with foreign retailers, and international compliance.

Do you offer ongoing legal support?

Yes. We act as your long-term legal partner. You can come to us for one-off projects or regular advice as your brand grows.

Get in Touch with Us!

Let our experience pave the path to your success.

Corporate Office

Address: B 7/1, Safdarjung Enclave Extension, New Delhi 110029
Tel: +91-11-4601-3853
Email: [email protected]

Mumbai Office

Address: G Block, Plot C 59, 11th Floor, Platina, Bandra Kurla Complex, Mumbai, Maharashtra – 400 051
Tel: +91-22-6884-1510
Email: [email protected]

USA Office

Address: 640 Fifth Avenue, New York, NY 10019, USA
Email: [email protected]

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